Today I read a paper titled “Impact of Gender and Age on performing Search Tasks Online”
The abstract is:
More and more people use the Internet to work on duties of their daily work routine
To find the right information online, Web search engines are the tools of their choice
Apart from finding facts, people use Web search engines to also execute rather complex and time consuming search tasks
So far search engines follow the one-for-all approach to serve its users and little is known about the impact of gender and age on people’s Web search behavior
In this article we present a study that examines (1) how female and male web users carry out simple and complex search tasks and what are the differences between the two user groups, and (2) how the age of the users impacts their search performance
The laboratory study was done with 56 ordinary people each carrying out 12 search tasks
Our findings confirm that age impacts behavior and search performance significantly, while gender influences were smaller than expected