Today I read a paper titled “Unveiling the link between logical fallacies and web persuasion”
The abstract is:
In the last decade Human-Computer Interaction (HCI) has started to focus attention on forms of persuasive interaction where computer technologies have the goal of changing users behavior and attitudes according to a predefined direction
In this work, we hypothesize a strong connection between logical fallacies (forms of reasoning which are logically invalid but cognitively effective) and some common persuasion strategies adopted within web technologies
With the aim of empirically evaluating our hypothesis, we carried out a pilot study on a sample of 150 e-commerce websites