This month I am studying “Marketing with long-form sales letters”
I’ve always been fascinated by long-form sales letters. They are hugely powerful, but can also be formulaic.
Beyond breaking down the formula and understanding it, I want to understand the trigger points that move people towards buying something due to a long-form sales letter.
P.S. I’ve used long-form sales letters in the past for my own products and know how effective they can be.
Update: Logged 24 hours of study and practice of this on-line class.